How NOT to Sell Ceramic Coatings | Ep. 37
Ceramic coating jobs can be great money but have you ever thought about the downside to selling them?
Ceramic coatings have all of these crazy good benefits and they last so much longer than your typical waxes or sealants. So why would a client choose to get future detailing services if their vehicle already has this magic potion on their car that last for years?
Coatings can and should get you more returning business than your basic detailing services if you sell them correctly and that's what this episode is all about.
In this episode you will learn:
- How to sell ceramic coating services in a way that it still makes you money in the future
- Requiring an inspection every 6 months to a year after a coating is installed will benefit you and the client
- Why you should never set crazy high expectations out of a ceramic coating.
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